Approaching homeowners interested in selling a property requires empathy, clarity and strategy. A good seller script in the real estate market helps the broker to position themselves as an expert, understand the client’s needs and lead the conversation towards capturing the property or closing the deal. Below are examples of scripts for different situations, approach tips and how automation can boost your results.
Why use scripts to approach salespeople?
- It guarantees professionalism and consistency in every contact.
- It helps to overcome common objections, such as doubts about price or sales time.
- It makes it easy to customize according to the owner’s profile and the momentum of the market.
- It increases the client’s confidence in your expertise and ability to deliver results.
Examples of Seller Scripts for Realtors
1. Follow-up after assessment or initial contact
Hello, [Owner’s Name]. This is [Your Name] from [Your Real Estate Agency]. I appraised your property in [month] and have been following the market in your area. We’ve noticed some recent changes. Have you thought about reviewing your position on the sale?
If you prefer, I can update the estimated value of your property based on the latest negotiations in the area. Would you like to receive this update?
If the customer doesn’t show immediate interest, keep adding value:
I understand perfectly, [Name]. Even if you’re not thinking of selling now, I can keep you informed about how other similar properties are trading in the neighborhood. This may help you in your future decision.
This type of approach keeps the relationship active and positions you as a reference in the region1.
2. Active prospecting to capture properties
Hello, [Owner’s Name]. I saw that the property at [address] is listed as “For Sale”. I’d like to know if you’ve ever considered enlisting the help of a specialist to boost publicity and achieve the best sales conditions.
I can provide you with a free market analysis and strategies to increase the value of your property. What do you say we schedule a quick chat?
3. Post-open house or contact with curious neighbors
Hello, [Name]. It was a pleasure talking to you during the open house at [address]. If you’re thinking of selling or want to know how much your property might be worth today, I can prepare a no-obligation valuation.
In addition, I can share trends and values of properties recently sold on your street.
4. Re-engaging cold leads
Hello, [Name]. It’s been a while since we last spoke to you about selling your property. The market has changed a lot in recent months. Would you like to know if your plans have changed or if I can help you with a new valuation or sales strategies?
5. Consultative approach to objections
I understand that selling a property is an important decision, [Name]. My role is to ensure that you have all the information to make the best decision, whether now or in the future.
If you have any questions about the process, documentation or pricing trends, I can help you clarify everything.
Tips for Customizing and Enhancing the Script
- Always use the owner’s name and details of the property to show attention.
- Adapt the tone according to the customer’s profile: more consultative for those who are undecided, more objective for those who have already shown interest.
- Offer value with every contact (e.g. market updates, valuation tips, trend analysis).
- Keep up the regular monitoring, but don’t be pushy.
Automation and AI for attracting salespeople
Tools like YourAgentRealty allow you to automate the sending of personalized messages, schedule follow-ups and centralize customer history. With intelligent automation, you ensure that no lead goes unanswered and can focus on more strategic negotiations.
- Schedule contact sequences for cold leads or owners who have requested a valuation.
- Integrate your CRM to keep track of all interactions and identify the best time to approach.
- Use intelligent reports to adapt your strategy according to lead behavior.
Ready to capture more properties and sell them efficiently?
Find out how YourAgentRealty’s AI-powered automation can transform your prospecting and customer service routine.
Visit: youragentrealty.ai
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